We believe Spanish wine deserves a stronger and more unified presence in Northern Europe. Traditional generic import models are fragmented, costly, and often fail to build lasting consumer awareness.

Our mission is to change that.

Through Nordic Wine Alliance, independent Spanish producers gain access to a professionally managed export platform that combines regulatory compliance, logistics, sales, and marketing under one roof. Wineries retain full ownership of their brands and wines while benefiting from shared scale, market expertise, and reduced costs.

At the center of this strategy is Try Spanish Wine — the first dedicated 100% Spanish wine category platform in the Nordics and one of the few of its kind in Europe. Rather than promoting individual labels in isolation, we are building a trusted destination brand that helps consumers discover authentic, high-quality Spanish wines with confidence.

Every activity we undertake serves two objectives:

• Generate measurable commercial results for participating wineries.
• Build long-term category awareness and brand equity for Spanish wine

Platform benefits:

• Shared infrastructure — Technology, storage, transport, distribution, and marketing costs pooled across all producers.
• Collective identity — Producer storytelling and terroir narratives woven into a single category brand.
• Multi-channel reach — HORECA, wholesale, e-commerce and monopoly retail across Sweden, Norway, and Finland.

Marketing Objectives 

Spanish wine already has a strong presence in the Nordic markets, but consumer engagement and category-focused marketing remain largely underdeveloped. Through #TrySpanishWine, we aim to create the leading digital community for Spanish wine in the Nordics by combining authentic storytelling, educational content, winery experiences, and direct consumer engagement.

• Our objective during the first 12 months is to:
• Build a community of more than 10,000 engaged social media followers.
• Grow the Try Spanish Wine Wine Club to more than 5,000 members.
• Generate awareness and demand for participating wineries through, events with restaurants, content creation,
• targeted digital campaigns and content marketing together with Nordic partners.
• Establish Try Spanish Wine as the most recognised consumer platform dedicated exclusively to Spanish wine in the Nordic region.

”For a Spanish producer, Sweden alone represents a SEK 30 billion market — making it one of Spain’s most important export destinations per capita in Europe.”

Stefan H Gahlin / Founder